Chapter’s Executives

Samuel O. Adeyemi is a versatile professional with a wealth of experience in reputation management, marketing communication, trade advisory, media entrepreneurship, and public relations. His expertise spans a broad spectrum of the media industry, encompassing print, marketing, digital media, political communication, and journalism.

As the Founder and Lead Strategist at Media DNA, an Integrated Marketing Communication firm, Samuel has dedicated his career to creating and enhancing the influence of purpose-driven organizations and individuals worldwide. Media DNA has successfully managed top brands in both the private and public sectors.

As the Communication Lead for the Global Opportunities Committee (GOC) of the Atlanta Black Chambers (ABC), Samuel joins other leaders to spearhead initiatives that promote cross-border trade, economic inclusion, and business expansion for Black entrepreneurs.

Under his leadership, over 300,000 businesses across 35 countries have been engaged through strategic business events, B2B matchmaking, and policy dialogues.

The committee has generated more than $100 million in business opportunities within two years, reinforcing the global supply chain for African and diaspora businesses.
He also helps facilitate a weekly discussion, the GOC Power Hour, with the Global Opportunities Committee of the Atlanta Black Chambers, focusing on trade, investment, and partnerships around the globe.

As Secretary of the Lagos Chapter of the Nigerian Institute of Public Relations (NIPR), Samuel provides strategic leadership and operational oversight for the chapter’s secretariat, driving efficiency, member engagement, and program delivery for a vibrant network of over 3,000 PR professionals. In this role, he ensures the chapter remains a dynamic hub for professional development, networking, and policy advocacy within Nigeria’s communication landscape.

Samuel serves as a rapporteur and policy advocate with the Nigerian Economic Summit Group (NESG), where he contributes to the Trade, Investment, and Competitiveness Policy Commission (TICPC). In this role, he collaborates with policymakers, industry leaders, and economic experts to shape policies that drive job creation, improve regulatory frameworks, and enhance Nigeria’s economic positioning in the global market.

An accomplished author, Samuel has penned two best-selling books, with his latest work titled Look Really Good. The book serves as a comprehensive guide to reputation management, crisis communication, and personal branding. Through his writing, he imparts valuable insights to help individuals and organizations navigate the intricate landscape of media and public perception.

Throughout his career, Samuel and his team have undertaken notable projects, including involvement in Presidential and Gubernatorial Elections, the World Economic Forum on Africa, and the Youth Mobilization for Nigerian Budget Jam in collaboration with IBM. Other projects include sub-national Investment & Economic Forums, the Federal Inland Revenue Service’s “Register Your Business” Campaign, the U.S. Department of Commerce Trade Mission to Nigeria 2023, the Wisconsin Economic Development Corporation Trade Mission to Nigeria 2023, and the World Trade Organization Public Forum on Green Trade for Africa in Geneva 2023, among others.
Samuel is passionate about sharing his wealth of expertise through training sessions and speaking engagements. He has conducted training sessions for various organizations and initiatives, including DigifyNG, a Facebook-sponsored project focused on empowering young individuals in Africa’s digital economy. As a faculty member of PR Academy, Samuel imparts his knowledge in Political Communication Strategy and Crisis Communication to newcomers in the integrated marketing communication industry. His training portfolio includes top organizations such as Access Bank, Nigerian Communication Commission, Federal Medical Centre, Lagos State Government, Nigerian Ports Authority, and numerous other leading entities across the public and private sectors.
Samuel derives immense pleasure from connecting with individuals who share a genuine passion for national and global transformation. He believes in forging lasting relationships with like-minded individuals committed to making a positive impact on society.

Ekpe Nta Bassey, an eloquent public relations practitioner with exceptional managerial capacity and a strong quest for quality service delivery.
A graduate of political science, a faculty member of Lions Clubs International armed with sterling leadership qualities with strong penchant for consistency and handwork. He has attended several local and overseas courses on public and media relations, safety and crisis management
He started his working career with the Federal Airports Authority of Nigeria as a Public Affair Officer in 2004 and has grown steadily in experience to the present position of Chief Corporate communication Officer of the Authority. Within this period, due to his dedication to duty, he was appointed as Protocol Assistant to the Vice President and later on the President, Pan African Parliament, the legislative arm of African Union by His Excellency, late Rt. Hon. Bethel Amadi from 2011 to 2015.
Bassey is a devout Catholic and currently the Deputy Deanery Coordinator of Catholic Men Organisation, Ikeja Deanery. A Jerusalem and Vatican Pilgrim (JP and VP).
To further enrich his scholarly interaction, he was inducted into some professional bodies which include, The Nigeria Institute of Public Relations (NIPR), Chartered Institute of Public Diplomacy and Management, Institute of Corporate Administration and the International Association of Lions Clubs.
He is a Fellow, Institute of Corporate Administration (FICA), Chartered Institute of Public Diplomacy and Management (FCIPDM), a Two Star Fellow, Nigerian Lions Charity Foundation (NLCF) and a Two Diamond Progressive Melvin Jones Fellow (PMJF), Lions Clubs International Foundation.
Ekpe Nta Bassey is highly principled, a Strategic thinker, loves analysing football, reading, listening to music and brainstorming sessions.
He is happily married to Henrietta and blessed with three lovely children.

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