Chapter’s Executives

Samuel Ayetutu, PhD, fnipr, frpa

Dr. Samuel Ayetutu is a well-rounded, creative and tactful communication strategist with over 24 years of professional experience in the integrated Marketing Communication industry, having been responsible for series of Public Relations, Advertising and Editorial projects cutting across private-public sector orientations.

He attended Ogun State Polytechnic, (now Moshood Abiola Polytechnic), Abeokuta where he completed the National Diploma and Higher National Diploma in Mass Communication (1992-1995 and 1995-1997) respectively.

Driven by uncommon quest for knowledge, Samuel Ayetutu proceeded to the Lagos State University, Ojo for a Post-Graduate Diploma in International Relations and Strategic Studies (2002-2003) and returned to the same institution for his Masters Degree in Communication (2007-2009) . In the year 2012 he completed a Prince II course in Project Management, certified by the Association of Project Management Group, United Kingdom. He is a Fellow of the Nigerian Institute of Public Relations (NIPR) and also a fellow of the Advertising Regulatory Council of Nigeria (ARCON). On Wednesday 11th June, 2025, he completed a Doctoral Degree in Mass Communication at the prestigious Babcock University, Ilishan-Remo and has been listed among PhD graduating students in the University’s convocation programme slated for July 2025.

His professional career began in September 1999 when he was employed as a Sub-Editor at Daily News (a defunct Newspaper), published by John West Limited. In July 2000, he joined the Lagos State Ministry of Information and strategy as Public Affairs officer.

Over the years, he rose through the ranks as he efficiently manned the state’s apparatus for information management in Ministries, Departments and Agencies he was deployed to which include Lagos State Health Management Board, Ministry of Home Affairs and Culture, Lagos State Sports Council, Lagos State Health Service Commission, Lagos State Ministry of Women Affairs and Poverty Alleviation, Lagos State Lands Bureau as well as Lagos State Public Works Corporation. He was also a part-time lecturer in the Department of Mass Communication, Lagos State Polytechnic where he taught courses in Public Relations, Advertising and News Writing between 2005 and 2009.

In June 2021, he was elected Vice Chairman, NIPR (Lagos State Chapter); a position he holds till date.

Samuel Ayetutu is a strong believer in volunteerism and has been involved in humanitarian services on the platform of Rotary Club of Omole-Golden under Rotary International District 9111 where he has served in various capacities, after his tenure as president in 2006–2007. He is a communication resource person of Rotary, having served at the regional level as Assistant Rotary Public Image Co-ordinator (ARPIC) for Rotary International Zone 20A (English Speaking Africa) from 2016-2019. He recently emerged as one of the future District Governors of Rotary International District 9111, Nigeria.

Samuel Ayetutu is happily married with two children.

• CMD, Susamsss Hospital Ltd
• Principal Consultant, Susamsss PR Ltd (S5 PR Comms. Ltd)

Dr. Ahmadu Fatimah Binta is the Chief Medical Director of Susamsss Hospital, Head Gynecologist and a Principal Consultant Officer of Susamsss PR Ltd, a positive dynamic impact Maker in Public and International Relations, crisis management, image manager and reputation strategist.

Her Outfits are reputable healthcare delivery givers and strategic communications agency based respectively in Ogun and Lagos state, Nigeria. She is a highly groomed, experienced and seasoned Medical Personnel and Public Relations expert. She has worked with many international institutions such as RCCG, MFM, CWGM and many non-governmental organizations, such as ESSF Niger Delta Sickle cell foundation, WomenOnKnee Ministries, Main Mega Ltd, setting achievable milestones and landmarks.
She studied at the prestigious Ahmadu Bello University Zaira and went on to further her studies at Grants Medical College Mumbai. India.

(Mbbs) a couple of years after she bagged a diploma in Advance Public Relations from the Prestigious, Business Education Examination Council. Lagos Nigeria.

Dr. Ahmadu is a woman of grit and fearless passion, which has led to her service encounter in several leadership positions, both secular and religious directorial positions. A determination for excellence with team spirit to attain success. An advocate Coach, Guest Speaker, Facilitator and Event Manager of personal effectiveness, growth & development, trainings and highly commercial and successful platinum social events. Her Public Relations Communication Outfit has collaborated with Z-mirage media outfits, Adenuga Productions Hip-Hop World, AIT & Daar communications, whilst being a speaker at several public relations, communication, marketing and media events.

She has worked closely with the Commissioner for health in Lagos State(2017-2020), and Former Commissioner for health Ekiti State (2013-2020) on health management and Epidemic crisis management in Unity schools including Queen’s College Yaba Susamsss Hospitals and Susamsss PR Ltd was founded to create more solutions to the immediate and international community.

In 2019 both outfits were established, following numerous requests from host communities to provide solutions locally and globally. Since 2005, Susamsss PR Ltd has handled communication relations in sects and branches of Local Government Council Areas and several media outfits. Her Hospital boasts of over twenty plus free health care services rendered to different publics cutting across all segments of the nation.

Dr. Ahmadu is passionate about humanity, selfless service to mankind, growth, development and enhancement, as such is a graduate of the best Theological Universities in Redeemed Christian Church of God, obtaining a Post Graduate Diploma in Redeemed Christian bible college, Redeemed School of Disciples and Redeemed Christian school of Missions. Leadership Diplomas of BCC, LCC, and LDC, from Faith Tabernacle, Winners Chapel: Word of Faith and Bible Institute and Nine MFM Mountain Top Ministerial Schools.

She is a visionary and passionate global community and government relations leader, with demonstrated history of working in conflict & crisis management zones. She is an expertise as a public image strategist, in partnering with businesses to influence key organizational development and transformational human capital initiatives, delivering values and influencing positive change.

She’s a seasoned lecturer in Redeemers University of Nigeria Ede. Ededimeji. and Mountain Top Ministerial Schools, a faculty speaker, trainer and educationist, leading many trainings, seminars, conferences, workshops and masterclasses to empower her generation with the power of knowledge to excel.

Ahmadu has also written several short media publications including Durga. Essence of a Woman. Choice Summer County, having served the Lagos State Chapter of the Nigerian Institute of Public Relations as an internal auditor she now seats as an executive on the board. A past Chairman of Sameti Group of Schools, an Electoral Chairman and Director in Facilities. She’s currently a Chairman of Alimosho Residents Association Gowon: Chairman Ipaja New Town Association: Vice Chairman to Alimosho State Party LCDA. The Vice Chairman, Nigerian Police Eminent People’s Forum for Alimosho: Chairman Health and Safety Committee, Police Community Relations: Welfare Officer, FRSC SM R.S 2.15 Ojota Command. Dr. Ahmadu is joyfully married with children.

Awards
• Alimosho Amazon Leadership Woman of the Year (2017)
• Mountain Top Ministerial School Leadership and Excellence Award 2018
• Corporate Social Responsibility in Healthcare Delivery (2018 ALIMOSHO LGA) Excellence
• Award. (LASG LASCOFED 2019)
• Media & Service Awards for Best Volunteer Service 2021 (Darling International. Oyo state)
• Excellence in delivery of community & alternative medicine Award 2023 ( Main Mega Ltd
• Ibadan)

Samuel O. Adeyemi is a versatile professional with a wealth of experience in reputation management, marketing communication, journalism, trade advisory, media entrepreneurship, and public relations. His expertise spans a broad spectrum of the media industry, encompassing print, marketing, digital media, political communication, and journalism.

As the Founder and Lead Strategist at Media DNA, an Integrated Marketing Communication firm, Samuel has dedicated his career to creating and enhancing the influence of purpose driven organizations and individuals worldwide. Media DNA has successfully managed top brands in both the private and public sectors.

Samuel has held esteemed leadership roles in prominent professional organizations. He was twice elected as the Public Relations Executive (PRE) of the Lagos Chapter of the Nigerian Institute of Public Relations (NIPR), where he currently serves as the spokesperson and lead image manager for the largest community of communication practitioners in Nigeria.

Additionally, he has been elected twice and is currently serving as the Publicity Secretary of the Lagos Chapter of the Association of Professional Bodies of Nigeria (APBN). Samuel is a rapporteur with Nigeria’s foremost private-sector-led think tank, the Nigerian Economic Summit Group (NESG). He was recently appointed as the Communication Lead for the Global Opportunities Committee (GOC) of the Atlanta Black Chambers (ABC).

As the Communication Lead for the Global Opportunities Committee (GOC) at the Atlanta Black Chambers (ABC), he would spearhead the global communication efforts of the Committee aimed at fulfilling the ambitious 10-year objective of reaching $100 billion in global transactions for Black businesses.

An accomplished author, Samuel has penned two best-selling books, with his latest work titled “Look Really Good.” The book serves as a comprehensive guide to reputation management, crisis communication, and personal branding. Through his writing, he imparts valuable insights to help individuals and organizations navigate the intricate landscape of media and public perception.
Through his writing, he imparts valuable insights to help individuals and organizations navigate the intricate landscape of media and public perception.

Throughout his career, Samuel and his team have undertaken notable projects, including involvement in Presidential Elections, Gubernatorial Elections, the World Economic Forum on Africa, and the Youth Mobilization for Nigerian Budget Jam in collaboration with IBM. Other projects include sub-national Investment & Economic Forums, Federal Inland Revenue Service’s “Register Your Business” Campaign, US Department of Commerce Trade Mission to Nigeria 2023, Wisconsin Economic Development Corporation Trade Mission to Nigeria 2023, and the World Trade Organisation Public Forum on Green Trade for Africa in Geneva 2023, among others.

Samuel is passionate about sharing his wealth of expertise through training sessions and speaking engagements. He has conducted training sessions for various organizations and initiatives, including DigifyNG, a Facebook-sponsored project focused on empowering young individuals in Africa’s digital economy. As a faculty member of PR Academy, Samuel imparts his knowledge in Political Communication Strategy and Crisis Communication to newcomers in the integrated marketing communication industry. His training portfolio includes top organizations such as Access Bank, Nigerian Communication Commission, Federal Medical Centre, Lagos State Government, Nigerian Port Authority, and numerous other leading entities across the public and private sectors.

Samuel derives immense pleasure from connecting with individuals who share a genuine passion for national and global transformation. He believes in forging lasting relationships with like-minded individuals committed to making a positive impact on society.

RITA OBIAGELI ALI-NOCK is a seasoned communication professional, media executive, content creator, image maker, and business development manager. She is an associate member and executive of the Nigerian Institute of Public Relations (NIPR) and a member of the Society of Nigerian Broadcasters (SNB).

She holds a B.Sc. degree in Mathematics and a Diploma Certificate in Science Laboratory Technology from the University of Benin. In 2005, she served as a SIWES assistant to the Planning Manager at Nigerian Breweries Plc. Her Career began fully in 2009-2013 when she worked as the Marketing and Business Development Executive with Sailbond Shipping Nig. Ltd a freight Management company.

During the service year (NYSC), she handled several on-air programs for the Orientation Broadcasting Service, which earned her a slot with the Editorial Board Community Development Group; Having proven her resourcefulness, in no time she rose in the ranks from a proofreader to becoming the Editor-in-Chief of the Editorial Board CDS group which gave rise to her current career in the media.

In 2014, she joined Inside-out Media Ltd. as an assistant producer, producing the longest-running television talk show in Nigeria, Inside Out with Agatha. Her great eye for detail, studiousness, excellent track record, work ethic, and proactive approach toward problem-solving earned her her stripes. She currently co-runs a PR and Media Communications outfit, BrandChicks.